YE/LODWICK 2020 campaign-style logo with a red-and-blue checkmark and the slogan Observe Polarity

Keezy Corp.

Backed by Kanye West, Chance the Rapper, Ariana Grande and Justin Bieber, pre-loaded on every device at the Apple Store, and earned $7.

Acting as an informal advisor because they never got the paperwork together.


From: Jake Lodwick
Date: Tue, Feb 12, 2019 at 7:01 PM
To: Erik Gavriluk

Tracker v1 is nearly ready to go. Just gonna QA with Francis and then submit to Apple so Ye can easily install it.

I would love to know your prediction for what happens in the first week of launch!


From: Erik Gavriluk
Date: Tue, Feb 12, 2019 at 7:08 PM
To: Jake Lodwick

It is not a music product, it is not a consumer product, consumers are exhausted of apps and musicians are exhausted of Kanye.

I lean toward little to no traction with the best case scenario being minimal brand damage.

It is certainly a very cool feather in your cap but maybe you’re too old to be wearing caps.


From: Jake Lodwick
Date: Wed, Feb 13, 2019 at 1:03 PM
To: Erik Gavriluk

Thank you! All predictions have value. 


Monthly downloads: Keezy Classic 13,985, Keezy Drummer 7,954, Jammer 3,752, Mico 2-track recorder 12

Two May 2019 app reviews, two stars (Meh) and one star (Just bad), both panning the recording app